Listen to the whole story
Your circumstances matter. We take time to understand how your business works, what is changing and what you want your accountant to help you achieve.
Meet the Swift Accountants team
Behind the figures are your early starts, your big decisions and the people you are doing it all for. We want to understand that part of your story, too.
Led by Founder and CEO Rob Jones, Swift Accountants brings together people who care about making accounting clearer, more personal and easier to manage. We support business owners and individuals with accounts, tax and the everyday questions that come with them.
A conversation with a real person. No obligation to join.
A message from our Founder & CEO
Rob’s vision for Swift is rooted in a simple belief: when you look after people properly, you create something worth belonging to.
That starts within the team. It reaches every conversation with a client. And it shapes the kind of accountancy firm we want to be, every day.
Our culture matters because it becomes your experience: the way we listen, the way we explain and the way we work together for you.
Over the years, we have built an accountancy firm and something just as important: a family of people who care about one another and the clients who place their trust in us.
I am proud of the people behind Swift. Their knowledge matters, but so does their willingness to help, share what they know and support each other when the day gets difficult.
That is the spirit I want every client to feel. You should be able to pick up the phone, ask a question and feel comfortable being honest about what you need. Your business, your worries and your hopes deserve our attention.
As we move forward, my ambition is to keep that personal connection at the centre of Swift. To build a firm our team is proud to be part of—and one our clients are glad to have beside them.
Thank you for being part of our story.
The standards we want you to feel
It is in the question we ask before giving advice, the explanation we take time over and the next step we make clear. These are the values we bring to working with you.
Your circumstances matter. We take time to understand how your business works, what is changing and what you want your accountant to help you achieve.
You deserve to understand your figures and your options. We explain in plain English and welcome the follow-up question, even if you have asked it before.
We agree the work, the information needed and the next steps. Clear responsibilities and regular communication help us support you properly.
Led by Rob Jones, Founder & CEO
Meet the people who help bring Swift’s values to life. Different responsibilities, a shared commitment: to make sure clients feel heard, informed and supported.
Director
Helping connect the way the firm runs with the support clients need. Gemma’s role brings together practical decisions, team coordination and a focus on the client experience.
Accounts Manager
Bringing structure to the accounting work and clarity to the conversations around it. Hayley helps clients understand what is needed and how the next stage fits together.
Marketing & Compliance Manager
Helping make Swift’s communication clear, welcoming and responsible. Miroslav’s work connects how we introduce ourselves with the care and understanding clients should experience.
Financial Adviser
Working alongside the accounting team through Swift Financial Management. Owen helps connect financial-planning conversations with the wider picture, with any financial advice arranged separately.
Industry Sector Accountant
Accounting with an understanding of the business behind it. Matthew’s focus is on making the figures relevant to the way a client’s sector works and the decisions they face.
The people behind the careful preparation, checks and explanations. Working together across the accounting and tax services agreed with each client.
The people who help the day run smoothly. Supporting communication, document organisation and appointments so clients know what is happening next.
Accounting and financial advice are separate services. Owen works through Swift Financial Management; the relevant provider and terms are confirmed before any financial advice is provided.
You are at the heart of all we do
The first invoice. The first employee. The difficult year. The moment you realise the business is growing.
These things mean something. We want to understand what they mean to you, and help you approach the accounting decisions with a clearer head.
Whether you arrive with a detailed plan or simply a worry you cannot quite explain, you are welcome to start the conversation.
We help you understand the records, responsibilities and support you need, one step at a time.
We work with you on a manageable routine for information, deadlines and the services in your package.
We talk through how growth, a new direction or a change in circumstances affects the accounting work.
Tell us early. We can look at the facts together, explain the options and identify the next step.
Your first experience of Swift
You should understand who you are working with and what happens next. Here is how we begin getting to know you.
Your first chat is completely free. Tell us about your business, your current situation and what you would like help with.
We explain the relevant services, proposed fee and what is included, so you can decide with clarity.
We agree the information, authorisations and handover needed, and make responsibility for deadlines clear.
You know who to contact, how to share documents and how we will work together as your needs develop.
A conversation should feel easy
Some things are easier across a table. Others fit neatly into a phone call or a Teams meeting between appointments. We are happy to discuss the approach that suits your working day.
Meet us at our Tattenhall office, arrange a video call or ask about a visit to your business. Visits and appointments outside normal office hours can be arranged where appropriate.
And if something needs explaining again, please ask. Feeling comfortable with your accountant matters.
Bryony Allman, excerpt from a published client review about Rob.“he answers any questions no matter how big or small”
The people, and the practical help
Explore the services behind the team. We will help you work out what is relevant and agree the right scope for you.
Accounts, reporting and the ongoing needs of a limited company.
Clear support with your annual return and personal tax position.
Help with the records, calculations and submissions behind VAT.
Support with paying your people and managing payroll responsibilities.
Services for construction businesses, contractors and subcontractors.
A clear starting point when HMRC has questions about your tax.
Getting to know each other
Rob Jones is our Founder and CEO. He leads the firm’s direction and values, supported by Gemma Roberts, Hayley O’Riordan, Miroslav Stofik, Owen Foulkes, Matthew Hayes, and our accounting and administration teams.
Yes. Start with a completely free chat and no obligation to join. We can discuss an office appointment, telephone conversation or video call so you can ask questions and get a feel for working with us.
We can explain the handover and the information needed from your existing accountant. Before the change, we agree the work, authorisations and who is responsible for upcoming deadlines.
We discuss what you need and explain the proposed fee and inclusions before paid work begins. For a fixed-fee package, the scope is agreed; additional or specialist work is discussed separately.
For the people. For your dreams. For your future.
You do not need to arrive with every answer. Tell us what matters to you, what is working and what is keeping you awake. We will start there, together.
Completely free to talk. No obligation to join.
Listening,
Understanding,
Advising
Tell us what you need help with. We’ll call you to understand your situation, explain how we can help and agree the next steps.
